CARS 3

Social content campaign supporting UK theatrical, home entertainment and digital download release of CARS 3

October 1, 2017

A victory lap for seven-times Piston Cup winner, Lightning McQueen!

Everybody’s favourite anthropomorphic automobile was back on the track for the final time in summer 2017 and we were there to help make sure he enjoyed a grandstand finish. From early theatrical assets through to an integrated campaign supporting the home entertainment release, we were there every lap of the track all the way to the chequered flag.

Race highlights in 3…2…1…

Theatrical
Character Reveals

Book Tickets

Speed Read

Countdowns

Captioned Clips

Vertical Videos

Facebook Canvas

Home Entertainment
Reviews

Family Focus

Finally a look at the 20″ TV spot we scripted, directed and trafficked, cutting directly from the feature. For this piece we recorded bespoke voice over with legendary trailer narrator John Armstrong before going through Clearcast and delivering it via IMD to Sky. This was a first for Glass Eye and something we can’t wait to do again!

Sky 20″ TV

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