A victory lap for seven-times Piston Cup winner, Lightning McQueen!
Everybody’s favourite anthropomorphic automobile was back on the track for the final time in summer 2017 and we were there to help make sure he enjoyed a grandstand finish. From early theatrical assets through to an integrated campaign supporting the home entertainment release, we were there every lap of the track all the way to the chequered flag.
Race highlights in 3…2…1…
Finally a look at the 20″ TV spot we scripted, directed and trafficked, cutting directly from the feature. For this piece we recorded bespoke voiceover with legendary trailer narrator John Armstrong then trafficked the spot through Clearcast and delivered it via IMD to Sky. This was a first for Glass Eye and something we can’t wait to do again!