CENTRAL INTELLIGENCE

International banner toolkit and UK paid media campaign for Central Intelligence

July 28, 2016

Banners, billboards and takeovers for the movie with maybe the greatest tagline of all time.

“Saving the world takes a little Hart and a big Johnson” – the central promise of Central Intelligence is all there in a line of copy that had us hammering on Universal’s door asking for a piece of the action.

Picking up the print campaign’s hi-viz colour scheme to put talent front and centre, we created a range of formats for the international toolkit and handled the localisation of these for the UK market.

Here’s a look at a few of our favourite formats:

DMPU

CI_DMPU_V2

BILLBOARD

CI_BB_V2

MPU

CI_MPU

HPTO

CI_IGN_Takeover

XAXIS LIGHTBOX

CI_LB_V2

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