NBC UNIVERSAL AWARDS COLLECTION

30' spot for NBC Universal promoting the digital download release of award-winning films including LADYBIRD, THE PHANTOM THREAD and THE DARKEST HOUR.

June 20, 2018

With the digital download market on the march we’re being given more opportunities to support these releases, a great example of which is this recent spot showcasing a trio of award-winning films from Universal Pictures available to collect and keep:

With the call-to-action, title treatments, critical acclaim and release info all needing to feature, the challenge here was to keep the films in the spotlight. Our pitch-winning approach achieves this with the help of some striking footage, world-class talent and a stirring score to bring it all together.

The final delivery included versions localised for the French and German markets and a simple but effective Facebook Canvas ad placement.

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