BLACKHAT

Michael Mann puts cybercrime on our agenda with his latest thriller, BLACKHAT.

For the international paid media creative, we delved into the code to deliver a striking campaign that balanced star power (see the mighty Chris Hemsworth) with attention grabbing messaging.

Putting the tag line front and centre, YOU ARE NO LONGER IN CONTROL, we aimed to unnerve our audience across a range of formats including overlays, video billboards, double MPUs, streaming MPUs and standard banners.

YAHOO! OVERLAY

BH_Overlay_Yahoo_Mock_2.3

BILLBOARD

Billboard_1

Billboard_4

Billboard_7

Billboard_6

Billboard_2

HOMEPAGE TAKEOVER

Blackhat_HPTO_preview

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UK paid media campaign for Blackhat

April 8, 2015