The magic of all 52 animated Disney Classics was cast upon us in the run up to Christmas.
With every title available to buy on DVD for the first time, we worked in partnership with Create Advertising to deliver the AV and social media campaign to support the promotion.
— Disney UK (@Disney_UK) November 10, 2014
Create took care of the AV with aplomb while we got down to business with a programme of distributed social content. We were busy little elves, creating over 150 assets seeded via existing UK social inventory, with a digital footprint far beyond.
In keeping with the overall campaign messaging, #DisneyClassicsMoment, we found ways to showcase and share the most memorable scenes, songs, quotes and characters from all 52 movies, inspiring fans to do the same and galvanising our audience around their favourite Disney moments and movies.