From the epicenter of the opioid epidemic, Dopesick tells the true story of an American miracle drug that became a nationwide nightmare. The critically acclaimed, original series features gripping performances from Micheal Keaton and Kaitlyn Denver, which had audiences hooked.

To support the release on Disney+ we introduced viewers to the drug that caused more pain than it cured, showcasing the human side of this struggle and highlighting the enthusiastic reviews of fans and critics. Our creative was adapted across US and EMEA markets.

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Social campaign supporting release of DOPESICK on Disney+

November 12, 2021