LABOR DAY

Kate Winslet and Josh Brolin head up our UK banner campaign for Jason Reitman’s romantic drama.

With the brief to put the romance and beauty front and centre of the UK paid media campaign, we looked to enhance the lighting in the key art with animated rays of sunlight and a camera pan that added a lens flare and rainbows. Formats included a double MPU for Xaxis and The Daily Mail, a video billboard for IMDB and a leaderboard and sky for exhibitor websites.

IMDB BILLBOARD

IMDB_video_billboard

DOUBLE MPU

Leaderboard

LEADERBOARD

Leaderboard

SKY

Sky

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UK paid media campaign comprised of numerous different formats.

March 20, 2014