Disney’s pacific adventurer, Moana, brought the sun, sand and sea to Glass Eye HQ.
We headed for warmer climes this winter to deliver the Moana social content campaign for the UK and EMEA theatrical release.
Bringing tropical to the topical, we came up with relatable puns and content ideas which engaged the social community. With the trailers, tv spots, stills and toolkits at our disposal, we set to work breathing life into the characters and establishing Oceania as a must visit destination.
With a winter release date there were plenty of exciting festive events and weather references to play around with. We even created a few sing along assets to accompany the magnificent soundtrack.
Take a look below at a few of our favourite creations (including some recently-added paid social formats produced to promote digital download).
Visit Moana on the Glass Eye Tumblr to see the complete campaign…