Our #YouYesYou initiative created a fan-centric focal point for the global online campaign.
Our campaign to support the worldwide release of ROGER WATERS THE WALL began with a call-to-action ‘inviting generations of Roger Waters fans worldwide to share what The Wall means to them, as an album, experience and film’, curated on a custom Tumblr at www.you-yes-you.com.
Six weeks and 600 submissions later we were going into week of release with 7-digit reach for #YouYesYou-related content on both Facebook and Twitter, the bedrock of a campaign at the apex of which are some moving and beautiful images, over 100 of which feature on this special edition quad:
Here’s the story of the campaign, as it played out in posts to the official Facebook page:
Join fans around the world to celebrate the release of Roger Waters The Wall, on September 29th, at www.You-Yes-You.com. More details coming soon.
Posted by Roger Waters The Wall on Monday, 24 August 2015
www.you-yes-you.com invites Roger Waters fans to share what The Wall means to you, as an album, experience and film….
Posted by Roger Waters The Wall on Thursday, 27 August 2015
#YouYesYou. We've had hundreds of inspiring responses to your favourite Wall artwork, tour moments and memorabilia and…
Posted by Roger Waters The Wall on Thursday, 3 September 2015
"I saw that you had a post on Facebook asking fans what the Wall experience means to them. I have attached a pic of Mr…
Posted by Roger Waters The Wall on Thursday, 10 September 2015
Hey #YouYesYou! Fill in the _______ in the comments.Shared by HuffPost Live on www.you-yes-you.com
Posted by Roger Waters The Wall on Friday, 18 September 2015
"My father played me Pink Floyd vinyls as lullabies since I was 3 days old. I lost my father too soon, while both were…
Posted by Roger Waters The Wall on Monday, 21 September 2015
"Painted this for a friend 33 years ago, as there were no posters in our village." Just some of the amazing artwork shared by Steve Clayton and others at www.you-yes-you.com
Posted by Roger Waters The Wall on Wednesday, 23 September 2015
"#pinkfloyd #YouYesYou Something simple for a BIG THANK YOU" https://www.youtube.com/watch?v=cNfLA4FW-Hk Shared by @KilkisOrama on www.you-yes-you.com
Posted by Roger Waters The Wall on Thursday, 24 September 2015
Jim Halley took these pictures while working on the Berlin 1990 show. Look out for Jerry Hall, Cyndi Lauper, Bryan…
Posted by Roger Waters The Wall on Sunday, 27 September 2015
As promised, we’re giving you the chance to win a #YouYesYou poster, featuring over 100 fan-submitted images from…
Posted by Roger Waters The Wall on Monday, 28 September 2015
Check out You-Yes-You.com to see some of the first reactions to #RogerWatersTheWall, like this one all the way from Brisbane, Australia…
Posted by Roger Waters The Wall on Tuesday, 29 September 2015
