Some of us are old enough to remember when SONIC THE HEDGEHOG first came to the Sega Genesis – we’d never seen gameplay go at that pace. Fast-forward thirty years and SONIC THE HEDGEHOG was racing to the biggest opening weekend of all time for a movie adapted from a video game.
Our work for Paramount Pictures on the UK campaign included digital out-of-home, digital display, social creative, a bus-wrap and T-side, and an animated greenscreen photo op at VidCon 2020.
Is it just us, or does @sonic_hedgehog make everything look faster?!
The vibrancy in these bus wrap creatives truly stand out, and we're loving the electrically charged blue vibes that he's brought to this campaign.
⚡️ 👟 🦔 💙 pic.twitter.com/FO4OnmKslb
— Kinetic UK (@kineticwwUK) March 11, 2020