BATTLESHIP

WE WANT EVERYTHING LOADED!

With the first of 2012’s summer blockbusters upon us, it’s been all hands on deck for the launch of Trailer Blaster, an interactive trailer-based game for BATTLESHIP.

Available in seven languages and counting, the game’s already been deployed across a number of the key overseas markets accounting for BATTLESHIP’s $58m international opening bow.

Using the latest trailer as the foundation, we’ve added a layer of Guitar Hero style game-play that brings the action-packed footage to life. Adding interactivity to fast-cut movie trailers without interrupting the action presents an interesting challenge, one that we think our spuriously entitled ‘G-Trailer’ addresses just swimmingly.

The quick-fire experience has been adapted for various placements and formats, maximising its reach off the back of wider paid media activity and social inventory:

STANDALONE ‘TRAILER BLASTER’ MICROSITE

OFFICIAL BATTLESHIP YOUTUBE CHANNEL

OFFICIAL BATTLESHIP FACEBOOK HUB

All that remains is to hail our dev team of Georgi, Immo and Tom; Cat and Steve at Raben Media; and, of course, Chris and Abi at Universal!

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Visit Project

An interactive trailer-based game deployed globally across Facebook, YouTube and its own microsite.

July 17, 2013