UNFRIENDED

We dipped into “a new genre of horror” with the INTL and UK digital campaign for UNFRIENDED.

Appropriately for a film that unfolds entirely over a teenager’s computer screen, our paid media creative focused on drawing people into the tangled web of lies and revenge told through chat windows, YouTube videos and Skype footage.

MOBILE INTERSTITIAL

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The UK commissioned us to create a selection of original social content pieces to go out on their social channels and support a promoted Twitter trend on day of release. With the brief to major on the shock comedy, these allowed us to be a bit more playful…

#BinYourBlender FACEBOOK POST

Smooth or with extra juicy bits? Will you #BinYourBlender after watching #Unfriended?

Posted by Unfriended on Sunday, 3 May 2015

Examples of our creative can be seen below:

UNFRIENDSHIP IS… TWITTER POST

RICH MEDIA MPU

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VIDEO BILLBOARD

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International and UK paid media campaign for Universal Pictures supporting UK release of UNFRIENDED.

May 11, 2015