It’s said that good things come in threes, and Grizzly, Panda and Ice Bear are no exception. Fitting then that our third project for Turner Broadcasting was to create a media menagerie of ursine awesomeness promoting the new series of We Bare Bears on Cartoon Network.
Creating an engaging social campaign sometimes challenges us to translate the abstract dramatic needs of otherworldly characters onto the familiar canvas of digital life, but… wait up, did someone say BUNNIES? AND A KITTEN? AND SELFIE TIPS? AND CRUSH ADVICE? AND A PHONE WITH A BODY AND AN ATTITUDE AND A FACE THAT’S EMOJIS? GO FIX ME SOME RAMEN, I’M IN.