A brush with the law on Disney’s latest animated classic, Zootropolis.

We’ve been busy bees coming up with animal puns and piggy-backing on social trends and topical events to deliver the ZOOTROPOLIS social content campaign for the UK and Europe. Armed with trailers, stills and character alphas, we set to work introducing the two central protagonists and their wild bunch of friends and associates.

Like the film, the content needed to operate on a number of levels. From buddy cop motifs to stylised film noir assets, the fuzz kept us on our toes. You can find a selection of our favourite pieces below:

For a wider selection of content from the campaign check out Zootropolis on the Glass Eye Tumblr…

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Social content campaign for Walt Disney Pictures supporting the UK and European release of ZOOTROPOLIS

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