CENTRAL INTELLIGENCE

Banners, billboards and takeovers for the movie with maybe the greatest tagline of all time.

“Saving the world takes a little Hart and a big Johnson” – the central promise of Central Intelligence is all there in a line of copy that had us hammering on Universal’s door asking for a piece of the action.

Picking up the print campaign’s hi-viz colour scheme to put talent front and centre, we created a range of formats for the international toolkit and handled the localisation of these for the UK market.

Here’s a look at a few of our favourite formats:

DMPU

CI_DMPU_V2

BILLBOARD

CI_BB_V2

MPU

CI_MPU

HPTO

CI_IGN_Takeover

XAXIS LIGHTBOX

CI_LB_V2

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International banner toolkit and UK paid media campaign for Central Intelligence

July 28, 2016