Originally released as a PS4 exclusive, ‘interactive thriller’ ERICA invites you to unravel a suspenseful mystery by choosing branching paths and dialogues, resulting in thousands of different outcomes.

We worked with UK games studio Flavourworks to promote ERICA’s arrival on iOS, creating mobile and social assets showcasing its intriguing storyline, groundbreaking gameplay and glowing critical acclaim.

Captioned cutdowns

We produced 15″ and 30″ trailer cutdowns using the visual hook of the ‘mystery box’ to draw audiences in. These were delivered in different aspect ratios for mobile and social with VO and dialogue captioned.


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Mobile and social content campaign promoting release of 'interactive thriller' ERICA on iOS

January 14, 2021