I WANNA DANCE WITH SOMEBODY | Creative Marketing Campaign

Sony Pictures told the story behind the voice in I WANNA DANCE WITH SOMEBODY, a musical biopic honouring Whitney Houston’s life and career. We sang the film’s praises in posts highlighting reviews and award nominations and, closer to the release, leaning into trending topics and relatable humour.

'Tis the season… 💃✨

Whitney Houston: I Wanna Dance With Somebody Only In Cinemas From Boxing Day#IWannaDanceMovie tickets:https://t.co/JJCqhSxLYn pic.twitter.com/yabhaA6CaW

— Sony Pictures UK 🎬 (@SonyPicturesUK) December 16, 2022

We don't wanna hear it ✋🎄🎵

Whitney Houston: I Wanna Dance With Somebody Only In Cinemas From Boxing Day#IWannaDanceMovie tickets:https://t.co/JJCqhSxLYn pic.twitter.com/gJHC212TfQ

— Sony Pictures UK 🎬 (@SonyPicturesUK) December 21, 2022

⭐️⭐️⭐️⭐️ “Naomi Ackie shines” (Evening Standard). Don’t miss Whitney Houston: I Wanna Dance With Somebody Only In Cinemas From Boxing Day! Get tickets: https://t.co/2qle1o4Fj4 pic.twitter.com/EjFmy6bP3b

— Sony Pictures UK 🎬 (@SonyPicturesUK) December 23, 2022

⭐️⭐️⭐️⭐️ “Naomi Ackie is stupendous” (Radio Times). Don’t miss Whitney Houston: I Wanna Dance With Somebody Only In Cinemas Now! Get tickets: https://t.co/2qle1o4Fj4 pic.twitter.com/xSSUPdkDbf

— Sony Pictures UK 🎬 (@SonyPicturesUK) December 28, 2022

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