A fierce feminist and a sleazy smut seller team up to put out a progressive publication, the erotically empowering Minx magazine. This Paramount+ series undressed issues of gender inequality and revealed how suburban housewives were seduced by a sexual revolution.

We combined provocative puns with some saucy 70s styling to guarantee viewer satisfaction in a social campaign that broke boundaries and titillating taboos.

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Social spots supporting UK release of MINX on Paramount+

September 9, 2022