By the beard of Zeus, Ron “The Balls” Burgundy is back! It’s kind of a big deal.
Burgundy Wednesday saw the return to the big screen of the Channel Four News Team, just in time for Christmas. We turned up the lights, added sparkle and announced their presence in style across the range of rich media ad formats that made up the UK paid media campaign.
Spanning Talksport, MSN, Yahoo!, Digital Spy, Spotify and Skype to name but some, there were suits on display so fine they made Sinatra look like a hobo! As always, a big thank you to the team involved.