Bringing the world(s) of time-travel adventure PROJECT ALMANAC to life on Twitter and Facebook.
Not far out from the UK release of PROJECT ALMANAC our Twitter feed was alive with people hailing out @edent’s Twitter Choose-Your-Own-Adventure as the-best-thing-since-the-last-best-thing.
No sooner had it been shared internally than one of our number piped up that it would be interesting to do something along those lines for Paramount’s PROJECT ALMANAC, sagely realising that CYOA and time travel go together like Marty and Doc Brown.
With the client on board we reached out to @edent and long-time friend-of-the-Eye @sizemore to see if they could be persuaded team up and create something that cut the temporal mustard. They could. Start your adventure here:
The envelope practically burns your hands. This is it. This is MIT. Best university in the world! Open it @cyo_open
— Project Almanac CYOA (@cyo_almanac) February 16, 2015
“Choose-Your-Own-Almanac” proved popular with fans and film-makers alike, and even received the official blessing of the platform integral to its execution:
— Twitter Ads UK (@TwitterAdsUK) March 10, 2015
It was great fun to make, and typifies the kind of socially-native, low-friction initiatives we’re all about. We also created a bunch of ‘social content’ – lightweight, story-driven artwork and animation conceive to stir emotions and capture imaginations – a selection of which is featured below:
— Paramount Pictures (@ParamountUK) February 26, 2015
— Paramount Pictures (@ParamountUK) February 28, 2015
— Paramount Pictures (@ParamountUK) February 23, 2015