The third outing in the Purge franchise was eagerly awaited here at the HQ, especially once we heard that Sergeant Leo Barnes (Frank Grillo) was back and ready to go toe-to-toe with anybody meaning to make America hate again.

These movies have already given us a carnival of grotesque and unsavoury characters and THE PURGE: ELECTION YEAR is no exception, providing the basis for an attention-grabbing display campaign putting a sick twist on American political icons.

Here’s a look at the custom Tumblr we designed and built for the local markets…

…and a couple of sample placements built out from our international toolkit:

Homepage Takeover

Homepage Leaderboard & Overlay

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Tumblr, social content, international toolkit and UK display campaign supporting theatrical release of THE PURGE: ELECTION YEAR

September 6, 2016